It’s a good idea to cross-check your findings with more than one service, as the number of matches they retrieve can vary. MeanPath is a similarly comprehensive code tracking tool, with a free version delivering up to 100 results. NerdyData will search the web for any code string you enter SpyOnWeb’s basic service is completely free, whilst SameID allows five free search queries per day. My current favourites are SameID (which searches not only for Analytics and AdSense, but also Amazon, Clickbank and Addthis) and SpyOnWeb. There are several resources available to reverse-search these IDs and tie them to matching sites. Google AdSense, Amazon and AddThis work on the same principle. The string of code added to each page contains a unique user account number - and through this, multiple sites can be linked together. Google Analytics is a popular service that allows webmasters to gather user statistics – such as country, browser and operating system – across multiple domains. With the right tools, this information can be surprisingly easy to uncover. A single string of code could link that site to another, which perhaps reveals the identity of the owner. Imagine you are researching an anonymous website with no clues as to its authorship.
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